Ef Rodriguez is the Director of Global Social at HTC, a designer and manufacturer of connected devices such as the Vive virtual reality system and its series of premium smartphones. He is responsible for guiding global social strategy for the Taiwan-based company, from brand marketing to superfan communities to esports.
Prior to HTC, Rodriguez worked at a number of the world's most acclaimed advertising agencies. At Crispin Porter + Bogusky, he developed ideas for American Express, Microsoft, and Domino's. While living in Amsterdam, Rodriguez worked for Wieden+Kennedy as part of the teams for Heineken, Coca-Cola and Nike.
Outside of work, Rodriguez works closely with startups and tech communities by organizing large events and conferences. These include TEDx, Startup Week and Ignite. He also contributed to the book "Startup Communities" by venture capitalist Brad Feld.
Rodriguez graduated from the University of Colorado at Boulder, currently resides in Seattle and can be found on Twitter as @pug.