2010

Dr. Peter McGraw is not your typical professor. Though he possesses the pedigree of a serious academic, he has an adventurous side that is evident in his approach to scholarship and life.

McGraw, a professor at the University of Colorado, Boulder, is an expert in the interdisciplinary fields of emotion and behavioral economics. His research examines the interrelationship of judgment, emotion, and choice, with a focus on the production and consumption of entertainment.