2012

Are We All Just Advertisements?

Tim Shisler has been fascinated with media in all forms since he could read a book, watch TV and talk his best friend into "borrowing" his parents video camera (then a 10 lb. monstrosity). After attending Sonoma State University and spending five summers as a commercial river guide, Tim dipped into the volatile world of high-tech PR, before realizing his passion was on the other side of the equation. In typical quarter-life-fashion, Tim packed up his car and drove around the country, living in Wal-Mart parking lots, strangers houses and the occasional KOA. Tim's passion for technology and storytelling, have led him on a mission to change the way journalism is created, and bridge the gap between digital content and print content. In this Ted talk, Tim narrates his struggles of telling the stories that he knew would do well...and the stories he felt would do well, based on gut and experience and letting "a story unfold without disruption". 2 weeks ago, he faced a question that fundamentally shifted his belief in storytelling : Are the lives of those involved just stories or are they advertisements? Is there such a thing as a story?