Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s the Head Redhead at RHW Media, a Boulder-based branding group, where she works with companies from all walks of life to keep them from looking like idiots online (and whatever that might entail). She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for Entrepreneur Magazine, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity. You can learn more about her at www.erikanapoletano.com.